About Us

Events Produced
Athletes Served
Championships Hosted
Donated to Charity

Since 1985, Magic Sports has been at the forefront of delivering premier racing events, originally springing to life as a dynamic side project in Birmingham, AL. Our journey has been marked by significant expansion, now boasting a diverse portfolio of events across Alabama, Kentucky, and Tennessee.

We take pride in organizing a range of competitions, from intimate corporate 5k's to the grandeur of National Championships and the prestigious Olympic trials. With decades under our belt, we hold a deep-rooted expertise in meticulously planning, vigorously promoting, and flawlessly executing a variety of athletic events that capture the heart of the southeast.

Entrust your racing aspirations to us, and be part of a legacy where passion meets excellence, creating unforgettable experiences on every course..

We're on a mission

Magic Sports commits to exceptional racing experiences, fueled by the quality and passion we've championed for decades. We're not just about races; we're about fun, friendship, and competition — a culture that lives in our events and within our team.

With us, every race is a shared adventure, every finish line, a shared victory.

Core Values

Relentlessly Focus on Customers 🔎
Every decision affects a customer. Always enhance their experience.
Pummel Mediocrity 👊
We don’t do “good enough.” We push for more and challenge the status quo.
Own Your Sh*t 💩
We’re accountable and trustworthy. We own mistakes and accept feedback.
Be Scrappy ✂️
Obstacles are not excuses. We find a way to get it done.

We Are Team Magic

Faye Yates
CEO | Race Director
Joe Fleenor
President | Race Director
Taylor Meador
Director of Operations
Jenni Berz
Assistant Race Director
Jan Morales
Athlete Services Coordinator
Megan Scheumann
Community Relations | Concierge
Charlene Alcorn
Volunteer Coordinator
Janet Byers
Les Whatley
Event Staff
Lissa Waker
Event Staff
Jon Earl
Event Staff
Steffani Davis
Event Staff
Katey Fadler
Event Staff
Leigh Anne Weaver
Event Staff
Thomas Torgerson
Event Staff
Jared Carlson
Event Staff
Vanessa Hampton
Event Staff
Chris Bain
Event Staff
Jenna Bain
Event Staff
Nicole McCarthy
Event Staff
Lisa Limper
Event Staff
Aaron Losee
Event Staff
Nick Nicholson
Event Staff
Kathy Poston
Event Staff
Lindsey Johnson
Event Staff
Jen Eichert
Event Staff